Snapchat Geofilters

for Rio Carnival

At QUIRK, we thrive on delivering smart, quirky solutions that stand out. Our recent collaboration with Snapchat for the Rio Carnival is a testament to our innovative approach to design and creativity. Snapchat wanted a unique way to engage users during one of the world's most vibrant festivals, and we were excited to bring our signature style to this iconic event.

A vibrant Snapchat Geofilter designed by Quirk Design Studio featuring a dynamic drum and colorful floral elements, perfect for capturing the spirit of Thaynara Gomez during the Rio Carnival. This playful filter invites users to immerse themselves in

Challenge

Snapchat approached us with a mission: to create engaging and visually appealing geofilters for Rio Carnival that celebrated the event's energy and the celebrities attending. These geofilters needed to be easily recognizable, fun, and reflective of the Carnival's lively atmosphere. Specifically, we were tasked with designing six type-based geofilters featuring celebrities like Gisele Bündchen and Anitta.

Our Approach

Understanding the essence of Rio Carnival was crucial. Known for its colorful parades, infectious music, and joyous celebration, we wanted our designs to encapsulate these elements while maintaining a quirky twist that QUIRK is known for. We began by diving into the culture and visual aesthetics of the Carnival. Bright colors, rhythmic patterns, and festive typography were key inspirations.

A beautifully crafted Snapchat Geofilter designed by Quirk Design Studio, showcasing an elegant floral design that reflects Luciano Huck's charismatic personality. This filter captures the essence of the Rio Carnival, encouraging users to share their

This fun and lively Snapchat Geofilter, created by Quirk Design Studio for Anitta, features a playful blend of floral and fruity designs. The vibrant elements embody the energy of the Rio Carnival, making it a perfect accessory for festival-goers.

A whimsical Snapchat Geofilter by Quirk Design Studio that showcases bold and fun typography for Hugo Gloss. This eye-catching design adds a touch of flair to any photo, inviting users to celebrate the vibrant atmosphere of the Rio Carnival.

Design Development and Implementation

The final set of geofilters included designs tailored to each celebrity's persona and the festive atmosphere of the Rio Carnival. Anitta's geofilter showcased bold, energetic lettering intertwined with tropical fruits and vibrant leaves, capturing the essence of her performances. Gisele Bündchen's filter featured handwritten serif letters adorned with delicate leaves, symbolizing her elegance and Brazilian heritage. Thaynara Gomes' design highlighted a fusion of drums and flowers, embodying the rhythmic beats and colorful essence of the Carnival. Additionally, we created custom geofilters for other celebrities, each with a unique handwritten typography illustration matching their public image and the festive vibe of the event. These geofilters were strategically geo-tagged for locations where the celebrities were expected to appear during the Carnival, allowing attendees to overlay them on their photos and enhance their social media posts. This strategic implementation significantly boosted user engagement, immersing them in the vibrant spirit of Rio Carnival.

A stunning Snapchat Geofilter designed by Quirk Design Studio, inspired by the lush jungles of Brazil for Gisele Bündchen. This design captures the natural beauty and vibrant spirit of the Rio Carnival, encouraging users to connect with nature while

An energetic Snapchat Geofilter created by Quirk Design Studio for Claudia Leitte, featuring a lively carnival design. This filter embodies the excitement and rhythm of the Rio Carnival, making it an essential accessory for festival lovers.

Results

The geofilters were a hit, generating significant engagement on Snapchat. Users loved the quirky, vibrant designs, and the personalized touch for each celebrity added a unique flavor to their Carnival experience. The project not only enhanced the festival's digital interaction but also showcased the versatility and creativity of QUIRK's design capabilities.

The Rio Carnival Snapchat Geofilters project was a fantastic opportunity to merge culture, celebrity, and design into a seamless digital experience. At QUIRK, we pride ourselves on turning challenges into creative triumphs, and this project was no exception. We look forward to more collaborations that push the boundaries of design and user engagement.

QUIRK Studio was a pleasure to work with - very open to feedback and willing to work closely with us to produce the best possible product. The team at QUIRK is comprised of excellent designers and artists, delivering exceptional results. Their creativity and ease of collaboration make them an amazing choice for any project. We would love to hire them again in the future!

Denise Martinez, Product Designer at Snap Inc.